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| Tweet Topic Started: Nov 21 2014, 01:56 AM (62 Views) | |
| socidern | Nov 21 2014, 01:56 AM Post #1 |
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"The big idea upon which this firm has been built is that of direct and independent selling," Converse wrote in an early newsletter, quoted in Emily Walzer's "Converse: The History of Converse Inc. 1908-1996." "By means of selling from manufacturer to retailer, more intimate relations can be maintained with the man who is in direct contact with the ultimate wearer of the shoe, and who knows best that wearer's requirement."But, boy, were those boots unhip outside of winter, according to Walzer's book.converse jack purcell uk had problems employing people year-round, so the company started churning out canvas sneakers. By 1915, business was hunky-dory winter, spring, summer, and fall. Two years later, the All Star arrived.Basketball was still in its infancy, and the game often was played in ballrooms with parquet floors and peach baskets for hoops. And what did many players lace up when they hit the hardwood? converse jack purcell leather, of course:Original Celtic Charles H. "Chuck" Taylor (yep, unaware "Chucks" fans, he was a real dude) donned his first All Stars in 1918;The New York Renaissance, basketball's first all African-American pro team, got a set of custom-made kicks in 1923 - the same year ol' Chuck's name was added to the All Star's ankle patch;In the '70s Julius "Dr. J" Erving, a pioneer of basketball pizzazz, starts dazzling fans while wearing Converse;And rivals Larry Bird and Earvin "Magic" Johnson hawked the Weapon in a mid-'80s ad campaign. Miami Heat b-baller Dwyane Wade, who was signed by Converse to represent them in 2003, said it's the shoe's history that inspires him to keep converse jack purcell on court today."It's an honor to be in the same family as Chuck Taylor, Larry, Magic, and Dr. J. Each of these guys had a major impact on changing the game," Wade wrote in an e-mail to the Globe. "The first thing I think about with Converse is tradition. This brand has been around for 100 years and was the first company to put a basketball shoe on the court."But at some point - and the reason isn't really clear - the sneaker so linked with basketball became popular enough to cross over. Take a look at Converse's timeline: Rockers adopted Chucks in the 1950s, followed by '70s punks. (A magazine article once called Chuck Taylor high-tops the "one acceptable brand" of sneakers for punk rockers, and the shoes were a staple of The Ramones look.) Purcells were the converse jack purcell leather for wannabe bad boys in prep school, as well as Hollywood actors in the '30s and '40s and beach boys in the 1950s. And One Stars were picked up by West Coast surfers and skateboarders in the '70s and '80s and the '90s grunge crowd."The past defines us," said Geoff Cottrill, Converse's chief marketing officer. "There is nothing better than when you have your first pair of Chucks in junior high or high school and you have a pen in your hand. |
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9:51 AM Jul 11