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Nike's first Air technology to the sports world
Topic Started: May 27 2014, 02:23 AM (79 Views)
arniversity

Although only introduced for the Nike brand 's glorious past , but Nike founder firm belief and perseverance execution is necessary for business people professionalism . Is also the founder of the brand have in common. Whether it is a small brand or brands , are the same.Nike Air Max 90 Women UK officially named in 1978. It is more than the leading brand Adidas , Puma, Reebok, known as the " new world for nearly 20 years created the most successful consumer goods companies ." Nike 's profits from $ 13 million in 1985 rose to about $ 400 million in 1994 , 1985, Nike's global profits of $ 13 million , in 1994 the company's global turnover of $ 4.8 billion as much. In the United States , up to teenagers Qi Cheng 's dream is to have a pair of Nike shoes.

"Nike " brand has much to tap the marketing inspiration. "Nike" marketing secrets in a very good aspect is its marketing communications . In 1994, the "Nike " in advertising investment of $ 280 million , is about Procter & Gamble 's advertising costs l/9, but very attractive Nike Air Max 2014 UK creative marketing communications for the " Nike" won the consumers, so " Nike "has become the goddess of victory market. Combined with first-hand information in English , the following detailed analysis of the success of the Nike marketing communications : How shoe for athletes from the general consumer market to expand the mass market ; how to use the "deviant " advertising to strengthen communication ; how to borrow idolatry build brand loyalty ; how to use animation, computer games close to young children consumers ; how deep psychological self- awareness and value to secure the female consumer base. The analysis of the marketing companies play a key role .

Nike's "growing myth" : In the sixties , the company was founded, small scale, could collapse at any time . The company's two founders Bowerman and Knight have several roles, and the company does not have its own office complete operating agency . Double its market share champion, is ranked third in the Adidas company more than 24%. Nike did not slow down the pace of growth . 95 years compared with 94 years , global sales rose 38% , pre-tax profit growth of 55% , Nike's stock price quickly rose , two years ago, $ 43 a share, soared to 95 -year $ 103 per share. Wall Street investors and analysts , many of whom have been in the past 80 years are not optimistic about Nike : "Nike Air Max 2014 UK Store is not much foundation and development prospects ." Today mockery: "God likes to create the myth , so he chose our unexpected Nike. "

Nike myth because " God-given " right , president of Nike's Knight replied: " Yes, ' consumers God ' we have the 'God' magical tools of dialogue - Nike ad ...... .Reform focuses on communication and advertising Nike CEO , commented: Nike's focus on communication effects of advertising , so the Nike Free Run UK brand loved by the public , the rapid growth . Nike's early work focused primarily on technological advantages of promotional products , because it was brand positioning , competitive athletes in the formal market . Of course, some of the recreational runners and people who exercise also buy Nike shoes because of comfort, but also because the Nike campaign: ! Who owns Nike, will come to know this sport has a certain impact on consumers. However, this period can not be called the Nike ad is to communicate the true sense of the Nike ad is produced out of communication in its " advertising Reform" .
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